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IE-tailers’ are beset by a range of problems – but their chosen delivery method will hold the key to success or failure, says Simon Tomlinson.
The devils in the e-tail - Part 1 | Part 2
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Simon Tomlinson: The more distribution centres that can be provided, the better the customers are served
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The growth in internet access for householders, coupled with the massive investments being made in marketing by online businesses, has seen a phenomenal growth in home shopping.
Initially, it was the early adopters – people comfortable with the workings of computer communication and the web – who found online shopping preferable to visiting the outlet centre or high street.
But now, as access becomes more straightforward and is widely accepted, individuals connected to the internet can purchase anything from pizzas to holidays, cars and books.
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