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IE-tailers’ are beset by a range of problems – but their chosen delivery method will hold the key to success or failure, says Simon Tomlinson.
The devils in the e-tail - Part 2 | Part 1
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One crucial factor is the proximity of the distribution point to the customers. The more distribution centres that can be provided, the better the customers are served.
The costs associated with building this type of infrastructure from scratch would be exorbitant but the alternatives – using only a few distribution centres – rely on an overloaded and expensive road transport system to fulfil the deliveries.
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