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Virgin Retail has used business intelligence software to improve the way it collects and uses key sales data.
Information innovation
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Kevin Hepburn (and Bob Marley): daily sales data
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Virgin Retail (UK) Ltd operates 92 entertainment stores in the UK and the Republic of Ireland.
Since the opening of its first Megastore in London’s Oxford Street in 1971, Virgin has tried to stay at the forefront of innovation in home entertainment retailing.
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Consultants' Advisory 2001
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