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Our latest client research suggests that EAI proponents aren’t yet reaching the ear of the smaller companies. Alison Classe reports.
A market in waiting? - Part 3 | Part 1 | Part 2
Back to Part 3
Brand recognition
In designing the survey we anticipated that there would be respondents who were not familiar with the term ‘EAI’.
We therefore tested the respondents’ recognition of a sample of products that are generally viewed as leaders in the EAI field.
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