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Chris Maxwell clears away some of the hype surrounding CRM.
Down to brass tacks - Part 1 | Part 2
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Chris Maxwell: focus on profitable channels |
Whenever a new concept becomes important in business, conferences and seminars on the subject spring up in the luxury hotels of the world, like toadstools on a damp summer morning.
These events host speakers who wax lyrical on practically every topic under the sun related to the new trend or concept.
But when the chairs are tidied away, managers are still left with some very weighty practical problems to solve in implementing the new development. All too often, far too much of what was discussed turns out to have been little more than overheated air.
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Consultants' Advisory 2001
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