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Our latest client survey detects a bit more realism about investing in CRM implementations. Pat Sweet reports.
Clients Cooler on CRM - Part 3 | Part 1 | Part 2
Back to Part 2
In fact, our survey indicates an acceptance of all kinds of technologies as critical in managing customer relationships – ranging from call centres and customer contact centres through to data mining, workflow and document management, CTI and clickstream technology.
In every case, use of these technologies is likely to increase over the next two years, in some instances at a very rapid rate.
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Consultants' Advisory 2001
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