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Cambridge Technology Partners' David Cotterill worries that customers are still kept out on a limb.
Peripheral paralysis
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David Cotterill: 'friction free' value chains |
It’s no longer enough to live by the old adage of ‘putting the customer first’. Success in today’s hyper-competitive economy dictates that customers are constantly at the very core of the business model – the centrifugal force around which an organisation should revolve. Customer centricity should be top of mind.
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Consultants' Advisory 2001
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