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Clients now have more realistic expectations of their CRM technology, according to a Consultants' Advisory panel of five consultant experts. Pat Sweet reports.
Back to the real world - Part 2 | Part 1 | Part 3
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Alison Smith: sound channel strategy |
CRM CONSULTANCY: C3@CARIBINER
Interviewee: Alison Smith, chief operating officer.
Q1: Technology innovators.
A: The whole CRM technology marketplace is extremely confusing for buyers at the moment. Some vendors are building or acquiring increased and broader CRM-related functionality, while others are focusing on developing specialised functionality.
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Consultants' Advisory 2001
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