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Clients now have more realistic expectations of their CRM technology, according to a Consultants' Advisory panel of five consultant experts. Pat Sweet reports.
Back to the real world - Part 3 | Part 1 | Part 2
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David Jefferson: new culture |
B2B CONSULTANCY: JI SOFTWARE
Interviewee: David Jefferson, managing director.
Q1: Technology innovators.
A: There are a number of key players at the top end of the market who are innovators, and Siebel probably stands out because they spend more on a broader CRM portfolio of research than the others. Other players may well be innovative, but their research priorities may be more narrowly focused.
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Consultants' Advisory 2001
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