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Stewart Walker of Softlab says consultants working on CRM projects must offer a competitive service.
Jigsaw approach - Part 2 | Part 1
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Return on investment
The project team need to know where they are going (try a jigsaw without the picture on the box) but equally important is a strategy for getting there (like, always start at the corners).
In CRM projects this is done by identifying the key business drivers and project goals. These can then be broken down by function and according to the timescale needed to achieve return on investment.
Ensuring that a rapid ROI can be achieved is paramount to the success of any project.
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Consultants' Advisory 2001
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