- Market Overview | Part 2 | Part 3
UK companies are more cautious about CRM investment but new online channels are catching their attention. Pat Sweet summarises our latest client survey.
- Expert Opinion
Reflecting on our survey results, David Cotterill of Cambridge Technology Partners believes many companies are a long way from becoming ‘customer centred’.
- Round Table | Part 2 | Part 3
Who are the CRM innovators? Are clients really integrating their customer channels? Do they analyse customer data? Specialists from Peppers & Rogers, C3@Caribiner, Intellisys, JI Software and Hewson Group analyse the latest CRM trends.
- Implementation Issues | Part 2
Softlab’s Stewart Walker says consultants can tackle cost concerns by taking a practical ‘jigsaw’ approach to CRM projects.
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- Data Analysis | Part 2
Phil Taylor of Applix identifies a key role for customer analysis tools.
- Project Management | Part 2
Too many CRM packages look the same, says Steve Downton. Consultants have to work to introduce differentiation and competitive edge into their clients’ projects.
- Success Factors | Part 2
It’s time to focus on the practical requirements for CRM success, says Chris Maxwell of Charteris.
- Case Study
How UCI Cinemas is using customer management technology.
- Market News | Part 2
Introducing a new addition to Consultants’ Advisory. We round up the latest consultancy news, while Sarah Underwood, one of the UK’s best-regarded consultancy industry commentators, provides market analysis.
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