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Alison Harve of CMG Admiral tracks how workflow has developed in the e-business era to become a means of building customer loyalty.
Your loyal customer - Part 1 | Part 2
Workflow means different things to different people. But generally workflow solutions allow systems to take an input, and apply a pre-defined business rule which generates a system-driven output.
These inputs, rules and outputs are becoming increasingly sophisticated and complex, opening up a new range of possibilities to all businesses.
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Consultants' Advisory 2001
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