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Alison Harve of CMG Admiral tracks how workflow has developed in the e-business era to become a means of building customer loyalty.
Your loyal customer - Part 2 | Part 1
Read Part 1
Future trends
We are now slowly seeing a new set of requirements added to this scenario.
Brand owners want to maximise the value of their customer base and therefore are creating new lifestyle portals – where several white labelling parents in different fields are included on a single site.
This provides the customer with a choice of products and services that will appeal, for example Virgin’s portal.
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Consultants' Advisory 2001
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