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Clients are heavily engaged on e-business projects, but how well are these initiatives integrated with existing corporate systems? Pat Sweet reports on our latest survey.
Biting the bullet - Part 4 | Part 1 | Part 2 | Part 3
In line with this, a quarter (26%) never build additional channels according to customer requirements, and only 14% make frequent additions.
Despite this, companies remain convinced that website design is a crucial factor in attracting customers, with half of our sample (50%) rating the design as ‘very important’, more than a third (34%) calling it ‘important’ and only 16% feeling that the design is ‘not at all important’ (Figure 4).
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Consultants' Advisory 2001
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