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Pat Sweet finds high levels of dissatisfaction among UK users of CRM systems as she reports on our latest research findings.
CRM hangover - Part 1 | Part 2 | Part 3
The CRM party is over as far as many companies are concerned. The high hopes that accompanied many early implementations have evaporated, to be replaced by a strong sense of disillusionment.
With organisations now nursing a technology hangover, many are wondering exactly what will provide an appropriate remedy for their current woes.
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Consultants' Advisory 2002
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