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Detica’s Jeremy Braune assesses why e-CRM isn’t working.
Giving customers what they want - Part 1 | Part 2
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Jeremy Braune: deliver on promises
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Customers are dissatisfied with the way that companies are currently deploying e-CRM.
This is one of the key findings from an extensive six-month research programme carried out by Mori on behalf of Detica.
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Consultants' Advisory 2002
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