|
The mark, the franc and the lira are dead: long live the euro! says Nick Rhodes of Extraprise – because this makes pan-European CRM possible.
An attainable dream - Part 1 | Part 2
|
|
|
Nick Rhodes: prepare for period of diplomacy
|
If one were needed, the long-awaited arrival of the euro in the cash tills of Europe is a wake-up call to anyone still questioning the feasibility of European integration. Globalisation is not a slowing trend.
However, the widely reported failure of ‘big bang’ approaches to CRM has put many off pursuing a pan-European strategy in this area. They have chosen instead to allow countries to go their own way with the technology, thereby avoiding the anticipated political nightmare of trying to negotiate a common solution.
Read the rest of this article...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
Consultants' Advisory 2002
Copyright © 2002 |
 |
| 
