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Pat Sweet finds high levels of dissatisfaction among UK users of CRM systems as she reports on our latest research findings.
CRM hangover - Part 3 | Part 1 | Part 2
In contrast, there is widespread agreement that content is crucial – no matter which channel is being used.
As Figure 5 shows, two-thirds (66%) of our sample give this a high priority and 28% a medium priority, compared to just 4% who place a low priority on this and the 2% for whom it is not applicable.
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Consultants' Advisory 2002
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