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The constant emergence of new technology – most recently web services and web portals – is in danger of distracting CRM users from their main business aims, according to our panel of market experts. Pat Sweet reports.
Blinded by technology - Part 1 | Part 2 | Part 3
The topology of the CRM market is changing, as projects become more complex and solutions more varied. The danger is that organisations will become lost in the technology maze, when they should be keeping their eyes firmly on the quickest route to business success.
These are the views of our panel of CRM specialists – David Jefferson, managing director of B2B specialists JI Software; Reg Price, managing director of the CRM Group UK; Paul Lombardo, vice president of consulting at
e-business consultancy Princeton; Graeme Munro, chief executive officer at Ciberion, a CRM consultancy with a focus on the consumer goods market; and independent consultant Danny Thomas of the Thomas Bamber firm.
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Consultants' Advisory 2002
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