|
Charles Barratt of consultancy Mason looks at the use of mobile communications technology in the CRM function.
Selling on the spot - Part 2 | Part 1
In terms of data exchange, synchronisation is probably the most common form in m-CRM. This is because every PDA, Pocket PC, etc is pre-configured with synchronisation software: the user commonly performs synchronisation on demand when they require new data.
This form of m-CRM provides an additional overhead on network bandwidth. Just as it is hard to predict the amount of data that will be requested/transmitted at any one time, it is also difficult to administer due to the increase in software used on the mobile device.
Read the rest of this article...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
Consultants' Advisory 2002
Copyright © 2002 |
 |
| 
