Management Briefings

• Market Overview | Part 2 | Part 3
  Clients are realising CRM implementations are complex, and are unhappy with CRM’s ability to deliver competitive advantage. Pat Sweet reports on our latest market study.

• Expert Opinion
  David Cotterill of Cambridge Technology Partners says don’t write off CRM – instead, open up customer data to more employees and partners.

• Round Table | Part 2 | Part 3
  Specialists from JI Software, the CRM Group, Princeton, Ciberion and Thomas Bamber Partnership state their case on the latest trends in the sales, marketing and CRM arena.

• Mobile Technnology | Part 2
  Mason Communications’ Charles Barratt explains the impact of advanced mobile technology on remote sales teams.

• Web-Based CRM | Part 2
  Jeremy Braune at Detica helps companies dissatisfied with their first forays into e-CRM.

• Multinational Systems | Part 2
  The euro is making it easier for firms to install pan-European CRM systems, says Nick Rhodes of Extraprise.

• Costs | Part 2
  KPMG Consulting’s John Stewart finds a new realism among CRM users seeking a return on their investment.

• Market News | Part 2
  Rounding up the latest consultancy and IT news, with comment by industry watcher Sarah Underwood.

• Future Trends | Part 2 | Part 3
  Damian Kelly of Kainos says that with customers now in the driving seat, sales and CRM systems are set for a rapid change in direction.