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Navision
Standalone CRM solutions are designed to gather all the information about a company’s prospects and customers and their interactions in one place. Employees can then use this information to improve customer-facing business processes.
However, Navision recognises that a fundamental problem with such CRM systems is that, in reality, customer interaction processes extend beyond the front office, to the back office and across the organisation.
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Consultants' Advisory 2002
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