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Peter Busby of Xayce suggests a way to ensure ROI on portal projects.
Return ticket - Part 2 | Part 1
2. Remember and address fundamental issues.
Understanding and tailoring a portal for different users is key. Don’t be tempted to treat users all the same – if so customers will walk, employees will become dissatisfied and suppliers will get frustrated.
User expectation has been raised significantly by well-conceived experiences – for example, Amazon, Schwab and Fidelity. Users are increasingly critical and less tolerant of poor user experience.
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Consultants' Advisory 2002
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