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PA Consulting has partnered with Westminster City Council and IT vendor Vertex to introduce a new ‘Customer First’ initiative designed to put citizens’ needs at the heart of local government.
From citizens to customers - Part 1 | Part 2 | Part 3
Westminster City Council is leading the way in showing how
customer relationship management (CRM) can enable public sector
organisations to transform themselves around the needs of
their customers.
The council’s ‘Customer First’ initiative – offering services
designed to meet the needs of the citizen rather than of the
service provider – has provided a lead for the rest of the
public sector.
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Consultants' Advisory 2004
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