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Alan Parker
of Temtec finds out what makes CPM different from earlier decision support technologies.
Method in the metrics - Part
1 | Part 2
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Alan Parker: by setting realistic objectives
CPM can drive long-term business growth
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For every enterprise, a fundamental business requirement
is the provision of accurate, timely information from which
senior executives can make critical business decisions.
Since the 1970s, decision support systems have been in place
to help achieve this. CRM, BI, even ERP systems have all been
developed to help companies structure and use their data in
a more efficient way, be it for management reporting, stock
ordering, HR, sales order processing, contact management,
etc.
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Consultants' Advisory 2004
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