|
Business intelligence systems only work if the business takes an intelligent approach, reports Cath Lavery.
Finding value - Part
2 | Part 1
3. Analytics.
Businesses increasingly hold large quantities of data about
their customers and their behaviour. This data is a corporate
asset and must be used strategically to develop the business,
increase sales and profitability, reduce costs, improve service
and optimise the marketing process.
Businesses must manage their customer relationships using
data to drive initiatives in the following ways:
Read the rest of this article...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
Consultants' Advisory 2004
Copyright © 2004 |
 |
| 
