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Pat Sweet finds out why CRM users are nursing a hangover and how they can pick themselves back up.
Putting the fizz back in CRM
- Part 1 | Part 2 | Part
3
Back in the year 2000 when the champagne corks were popping
at the start of the new millennium, the market for customer
relationship management software had plenty of fizz. But right
now the prospects for vendors look distinctly flat, with many
companies suffering a severe headache as they try to make
their CRM systems work as they feel they should.
CRM applications systems have gone from being the great white
hope of the dotcom era to becoming something of a white elephant
in under five years.
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Consultants' Advisory 2005
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