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Wendy Hewson explains how consultants can help government agencies make the business case for CRM.
Going public - Part 1
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3
Many public sector organisations – and their suppliers –
are struggling with two issues: how to demonstrate that CRM
and e-Government is affordable; and how to demonstrate that
the planned benefits have materialised on the ground.
Research carried out by Hewson – conducted for Towards
a Citizen-Centric Authority, CRM in the Public Sector
and with the National CRM Project on the CRM Business Case
Toolkit – shows there is an opportunity for consultants and
suppliers to grasp the business case and use it as the glue
to bind planned economic benefits to the change management
issues and project controls.
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Consultants' Advisory 2005
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