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Wendy Hewson explains how consultants can help government agencies make the business case for CRM.
Going public - Part 2
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3
What will change
The high-level business case starts the articulation of
what will change on the ground, why and how, and lays foundations
for the benefits realisation process.
For example, the business case in the county council mentioned
in the Box above included several hypotheses, along the lines
of:
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Consultants' Advisory 2005
Copyright © 2005 |
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