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The Carphone Warehouse has focused on improving customer data quality
in its latest CRM initiative.
Ringing in the changes
- Part 1 | Part 2
The Carphone Warehouse Group, known as The Phone House in
some countries of operation, was founded in 1989.
The company has achieved phenomenal growth. With revenues
of £1.8 billion for the financial year to April 2004, it is
the largest independent retailer of mobile communications
in Europe.
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Consultants' Advisory 2005
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