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The Carphone Warehouse has focused on improving customer data quality
in its latest CRM initiative.
Ringing in the changes
- Part 2 | Part 1
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THE CARPHONE WAREHOUSE: CRM KEY FACTS
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• Project type – CRM, marketing
and point of sale, enterprise data analysis, enterprise
data quality • Industry – retail/telecoms.
• Environment – Oracle, Informatica, E.piphany
• Project aims – build single customer views, data
migration, short deadlines.
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Data quality issues
The Carphone Warehouse quickly proceeded to profile source
data using Trillium Discovery. As expected, it discovered
a range of issues which needed to be addressed.
Many records were missing a home telephone number and the
company discovered a greater frequency of invalid data in
key fields than was acceptable.
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Consultants' Advisory 2005
Copyright © 2005 |
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