|
Tying CRM into the service function is a good way to achieve real differentiation and revenue growth, Steve Downton reports.
CRM through service
- Part 2 | Part 1
The value of CRM most often quoted is in customer retention
and satisfaction, plus cost reduction through improved employee
productivity, yet these are difficult areas to measure and
put a value on.
The following are an average of quoted results available
from a number of sources, all in the public domain. The good
news is that those companies able to measure appropriately
have reported the following benefits from their implemented
CRM solution:
Read the rest of this article...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
Consultants' Advisory 2005
Copyright © 2005 |
 |
|