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Pat Sweet finds out why CRM users are nursing a hangover and how they can pick themselves back up.
Putting the fizz back in CRM
- Part 2 | Part 1 | Part
3
IDC’s report at the time, for instance, highlighted the need
for companies to solidify and deepen relationships with valuable
customers.
The researchers divided CRM applications into three segments:
sales automation, marketing automation, and customer support
and call centre software. The report found that sales automation
was the first choice application, followed by customer support
and call centre systems and only then by marketing applications.
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Consultants' Advisory 2005
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