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CRM consultants may have to tighten their belts as they face lean times ahead, says Rob Brickle.
Fading dream
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Rob Brickle: sense of battening down
the hatches
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Recent studies have tended to put a positive gloss on the
CRM market. For example, last year’s User Survey: Customer
Relationship Management report forecast: “With signs of
economic improvement, a revival of customer relationship management
initiatives is likely. More than 80% of executives surveyed
expected CRM spending to remain the same or increase in 2004.”
Similarly, last year’s CRM Software Worldwide, 2003-2008
report suggested: “After three years of decline, worldwide
customer relationship management software licence revenue
will grow 3.5% in 2004 and reach a compound annual growth
rate of 7% through 2008.”
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Consultants' Advisory 2005
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