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Pat Sweet finds out why CRM users are nursing a hangover and how they can pick themselves back up.
Putting the fizz back in CRM
- Part 3 | Part 1 | Part
2
The big change in recent times has been the move to adopt
CRM in much smaller companies. Hewson Consulting is one of
a number of research companies to highlight the potential
for CRM in the SME market. It points out that hosted solutions
have a lot to offer in this marketplace, since this is a way
for medium-sized operations to access the same functionality
as their larger competitors but in a scalable, affordable
format.
Undoubtedly Microsoft’s entry into the CRM market with a
solution specifically targeted at SMEs has confirmed this
view. Key vendors, most notably SAP, have also been active
in offering cut-down or ‘lite’ versions of their CRM software
as a way of expanding their customer base.
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Consultants' Advisory 2005
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