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Bringing in a CRM system does not mean
the organisation has cracked customer management, says Danny
Thomas.
CRM without the customer
- Part 1 | Part 2
“I’ve bought the system – so where’s the CRM?”. These words
must have been uttered by finance and marketing directors
across the world. I’ve certainly heard them. So what is the
problem precisely?
Conduct a straw poll round any organisation about what CRM
is, and you will probably get these responses:
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Consultants' Advisory 2005
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