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Bill Blundon of Extraprise explains what the marketing function could get out of CRM software, and how to make it happen.
Making the most of marketing
- Part 1 | Part 2
The traditional functions of marketing were captured by the
simple mnemonic ‘the four Ps’: product, price, promote, place.
Marketing organisations have always been involved in defining
new products and services, pricing them, promoting them to
the market and, in many instances, selling them to customers
directly and through channels.
But as business has become faster, more complex and increasingly
global, this summary appears at best incomplete and at worst
simply quaint.
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Consultants' Advisory 2005
Copyright © 2005 |
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